Social Commerce Lead
Core
Lead Dyson Singapore's social commerce execution across content, affiliates, livestream, and paid media to drive GMV and conversion.
Role type
Senior IC social commerce lead (e-commerce)
Builds
Integrated social commerce operating plans and commercial growth for Dyson's product portfolio
Domain
Consumer electronics / Social commerce
Deliverable
product features
Required skills
social commerce strategy, GMV and revenue forecasting, TikTok Shop/Shopee/Lazada platform expertise, cross-functional leadership, performance optimization, affiliate management, livestream strategy, paid media management, promotional economics
Preferred skills
AI-livestream integration, KOL and celebrity campaign management, data-driven decision making
Technologies
TikTok Shop, Shopee, Lazada
Responsibilities
Develop and execute quarterly social commerce plans aligned with business objectives; monitor channel performance against GMV and conversion targets; coordinate integrated calendars for launches, content, affiliates, and paid activities; partner with sales on pricing, promotions, and stock allocation; lead workstreams for content specialists, affiliate leads, and livestream teams; analyze full-funnel performance and run structured tests to optimize returns
Seniority
Senior, hands-on IC