Social Commerce Lead
Core
Lead Dyson Singapore's social commerce execution across content, affiliates, livestream, and media to drive shop conversion and commercial objectives.
Role type
Senior IC social commerce lead (e-commerce)
Builds
Integrated social commerce plans, campaigns, and performance reports for Dyson's e-commerce channels.
Domain
E-commerce / Social Commerce / Consumer Electronics
Required skills
Social commerce strategy, GMV and revenue forecasting, affiliate management, livestream strategy, paid media optimization, cross-functional leadership, performance analysis
Preferred skills
TikTok Shop, Shopee, Lazada platform expertise
Technologies
TikTok Shop, Shopee, Lazada
Responsibilities
Develop and execute quarterly social commerce plans; monitor channel performance against GMV and revenue targets; coordinate integrated calendars for launches, content, affiliates, and livestreams; partner with sales on pricing, promotions, and stock allocation; lead workstreams for content specialists, affiliate leads, and livestream leads; analyze full-funnel metrics and run structured tests to optimize conversion.
Seniority
Senior, hands-on IC