Physician Relations and Marketing Specialist
Core
Plan, coordinate, and execute physician relations and marketing initiatives to grow referral relationships and patient volume for the Department of Obstetrics and Gynecology.
Role type
Physician Relations and Marketing Specialist
Builds
Referral networks with community providers and patient-facing marketing campaigns
Domain
Healthcare / Obstetrics and Gynecology
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Physician outreach coordination, digital collateral development, social media management, digital campaign execution, stakeholder communication, referral activity tracking
Preferred skills
Healthcare marketing experience, academic/university setting experience, graphic design and branding, data analytics tools, Microsoft Office Suite
Technologies
Canva, Adobe, Microsoft Office Suite, Excel
Responsibilities
Plan and coordinate referring-physician outreach including Lunch and Learns and in-person visits; develop and print digital collateral tailored to specialties; manage department social media presence; execute digital patient-direct marketing campaigns; track and report on referral activity and new-patient volume; partner with hospital marketing for brand alignment.
Seniority
Mid-level Individual Contributor