Physician Relations and Marketing Specialist
Core
Plan, coordinate, and execute physician relations and marketing initiatives to grow referral relationships and patient volume for the Department of Obstetrics and Gynecology.
Role type
Physician Relations and Marketing Specialist
Builds
Referral networks and patient-facing marketing campaigns
Domain
Healthcare / Academic Medicine
Required skills
Physician outreach, digital collateral creation, social media management, digital marketing campaign execution, stakeholder communication, data tracking and reporting
Preferred skills
Healthcare marketing experience, academic setting experience, graphic design tools proficiency, executive communication, project management
Technologies
Microsoft Office Suite, Excel, Canva, Adobe
Responsibilities
Plan and coordinate referring-physician outreach including Lunch and Learns and in-person visits; develop and print digital collateral tailored to specialties; manage department social media presence; execute digital patient-direct marketing campaigns; track and report on referral activity and new-patient volume; partner with hospital marketing team for brand alignment.
Seniority
Mid-level Individual Contributor
