Senior Associate Director, Marketing Systems and Automation
Core
Owns marketing automation strategy and execution, focusing on Executive Education and broader school initiatives to improve efficiency.
Role type
Senior Associate Director, Marketing Systems and Automation
Builds
Automated campaign execution, data frameworks, and integrated MarTech ecosystem for a top-tier business school.
Domain
Higher Education / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Salesforce administration, Marketo expertise, data framework building, change management, AI framework understanding, agentic workflows, system integration design, database governance, training development, vendor management
Preferred skills
Higher education experience, predictive analytics, generative content tools, Tableau, HTML/CSS, customer journey mapping
Technologies
Salesforce, Marketo, Workfront, Tableau, AI-powered tools
Responsibilities
Administers and optimizes Salesforce and Marketo; builds data frameworks for segmentation; leads user training and change management; partners with data science for reporting; implements automation opportunities; extends automation frameworks; supports AI tool rollout; defines integration requirements; mentors systems administrators.
Seniority
Senior, hands-on IC with strategic oversight
