Marketing Manager
Core
Executes integrated marketing campaigns and creates digital content to drive enrollment and engagement for professional and executive education programs.
Role type
Marketing Manager (Professional Education)
Builds
Marketing campaigns, digital content, and audience engagement strategies for UCPro's non-degree offerings.
Domain
Higher Education / Professional & Executive Education
Deliverable
product features
Required skills
Integrated campaign execution, digital content creation, audience segmentation, email marketing, CRM management, marketing automation, analytics, video storytelling, AI-enabled content tools, project coordination.
Preferred skills
Higher education background, familiarity with emerging marketing technologies, analytical mindset, cross-functional collaboration.
Technologies
CRM systems, marketing automation platforms, analytics tools, AI-enabled content tools.
Responsibilities
Execute campaigns across paid, owned, earned, email, and digital channels; develop marketing content for email, web, video, and social media; support audience segmentation and targeted outreach; coordinate webinars and virtual events; pilot AI-enabled marketing tools; monitor campaign performance and enrollment metrics; manage timelines and vendor relationships.
Seniority
Mid-level Individual Contributor
