Digital Content Strategy & Optimization Lead
Core
Enterprise owner of digital content optimization, high-visibility content delivery, strategic publishing, and conversion optimization for a nonprofit health organization serving older adults.
Role type
Senior IC Digital Content Strategy & Optimization Lead
Builds
High-caliber digital experiences, optimized content pages, and conversion-focused journeys for prospects and members.
Domain
Healthcare / Nonprofit / Digital Content & Experience Optimization
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Enterprise content strategy, cross-functional leadership, hands-on writing and editing, Sitecore XM Cloud expertise, SEO and search optimization, conversion rate optimization, regulatory compliance, stakeholder management, data-driven decision making
Preferred skills
Experience with generative engine optimization, AI-enabled content capabilities, accessibility standards, plain-language writing
Technologies
Sitecore XM Cloud, behavioral analytics tools, experimentation platforms
Responsibilities
Own and maintain the enterprise digital content optimization roadmap; create, edit, and publish high-priority content for prospect and member experiences; lead content strategy for enterprise initiatives; drive publishing efficiency and governance on Sitecore; apply SEO and conversion optimization practices; ensure compliance with brand, accessibility, and regulatory standards
Seniority
Senior, hands-on IC with strategic influence
