Organic Growth Lead
Core
Building an organic acquisition engine from the ground up for a fintech platform, focusing on SEO, AEO, and content strategy to drive user growth.
Role type
Senior Organic Growth Lead (SEO/AEO & Content)
Builds
Organic traffic, search rankings, and AI answer engine citations for a financial wellness platform
Domain
Fintech / Financial Wellness
Required skills
SEO strategy, AEO optimization, content creation, keyword research, technical SEO, data analysis, brand voice management, AI tool usage
Preferred skills
Fintech experience, financial wellness domain knowledge
Technologies
Google Search Console, GA4, Ahrefs, SEMrush, Moz, Screaming Frog
Responsibilities
Own end-to-end organic growth strategy including roadmap, topic strategy, and editorial calendar; write and publish SEO/AEO optimized content; drive technical SEO and structured data implementation; analyze performance data to optimize engagement and conversion; maintain brand voice consistency across touchpoints
Seniority
Senior, hands-on IC