Sr. Manager, Integrated Planning
Core
Own and maintain the annual and 120-day integrated marketing calendar as the single source of truth for tentpole moments, seasonal campaigns, and product launches.
Role type
Sr. Manager, Integrated Planning (Marketing)
Builds
Integrated marketing campaigns for hero programs (Prime Day, CES) and seasonal moments across multiple brands (LiftMaster, Chamberlain, myQ).
Domain
Home automation / Smart access technology
Deliverable
product features
Required skills
Integrated campaign planning, brand activation strategy, event/experiential marketing, cross-functional coordination, budget management, vendor/agency management, success metric definition, post-campaign analysis, stakeholder management, written communication, multi-workstream management.
Preferred skills
Project/program management certifications (PMP, agile marketing), experience in multi-brand/multi-BU portfolios, B2B/B2C experience.
Technologies
myQ app, LiftMaster, Chamberlain platforms
Responsibilities
Run the planning cadence and executive stage-gate process; flag conflicts and resourcing gaps; lead integrated campaign development from brief to execution; write and socialize campaign briefs; manage tentpole and brand activation budget; hold vendors accountable; define success metrics tied to acquisition and pipeline; deliver post-campaign readouts; motivate and lead a high-performance team; drive performance management processes.
Seniority
Senior, hands-on IC with team leadership