Senior Manager, Segment Marketing
Core
Own the growth agenda for customer segments, including target customers, needs, value pools, competitive positioning, portfolio economics, and strategic growth priorities.
Role type
Senior Manager, Segment Marketing & Strategy
Builds
Integrated propositions spanning products, services, experiences, partnerships, channels, and engagement
Domain
Financial services, customer segmentation, lifecycle management
Required skills
Segment management, proposition strategy, customer growth, product strategy, financial services knowledge, cross-functional leadership, investment case development, commercialization, market and performance insights
Preferred skills
Highly analytical, leveraging customer insights, market trends, and performance data to identify growth opportunities and optimize business performance
Responsibilities
Develop segment economics, investment cases, and commercialization strategies; Align channel strategy, customer journeys, and sales enablement; Drive acquisition, activation, cross-sell, upgrades, retention, and engagement; Lead regular segment performance reviews; Coordinate cross-functional delivery across Product, Distribution, Customer Experience, Brand, Analytics, Operations, Technology, Finance, Legal, Compliance, and Risk; Use customer analytics and market developments to identify unmet needs and future growth opportunities
