BPD Marketing- Zhejiang Branch
Core
Assist the diversified marketing department in channel expansion, maintenance, and execution of multi-channel marketing activities, target formulation, and compliance management for institutions within the territory.
Role type
Marketing Operations Specialist (Institutional Channels)
Builds
Multi-channel marketing campaigns, target achievement plans, and compliance reports for institutional clients.
Domain
Financial Services / Insurance / Institutional Marketing
Deliverable
product features
Required skills
Channel management, target decomposition and tracking, multi-channel marketing planning, cost control and compliance management, risk identification and reporting, internal and external meeting organization, office software proficiency, new media tools usage
Preferred skills
Finance, insurance, economics, marketing, or management major background
Responsibilities
Assist in channel expansion and maintenance; Formulate and supervise multi-channel annual, quarterly, and monthly targets; Plan and track multi-channel marketing activities; Manage competition plans; Organize internal and external meetings; Monitor cost control and compliance; Report violations or potential risks
Seniority
Mid-level, hands-on IC
