Product Go-To-Market (GTM) Senior Specialist
Core
Support the GTM Lead in executing day-to-day GTM activities across product launches and campaign rollouts, focusing on field coordination, execution tracking, asset follow-up, and launch readiness.
Role type
Senior Product Go-To-Market Specialist (Execution)
Builds
Product launch materials, sales enablement tools, campaign assets, and operational trackers for financial services products.
Domain
Financial Services / Insurance / Bancassurance
Deliverable
product features
Required skills
GTM coordination, execution tracking, marketing asset management, stakeholder liaison, launch readiness support, content adaptation, documentation management, performance monitoring, administrative support
Preferred skills
Experience in insurance or financial services, product launch support, sales enablement, agency partner management
Technologies
None explicitly stated
Responsibilities
Maintain launch trackers and follow up on timelines; monitor day-to-day progress of GTM deliverables; coordinate development and delivery of marketing assets; act as daily point of contact for operational follow-up with internal and external teams; support preparation for launch milestones including event logistics and sales enablement; adapt approved product messaging into execution materials; prepare supporting documents and track approvals; compile basic launch performance updates; support scheduling and vendor coordination
Seniority
Senior, hands-on IC
