MarTech Implementation Manager
Core
Implement and maintain digital analytics tools and Adobe Marketing technology integrations for web and app properties, ensuring proper tagging and data tracking.
Role type
Senior MarTech Implementation Manager
Builds
Digital analytics implementations, tagging solutions, and data integration for web and mobile properties
Domain
Financial Services / Digital Analytics
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Adobe Analytics, Adobe Launch (Tag Management System), JavaScript, XML, HTML, CSS, Event-driven data layer implementation, SDR implementations, Adobe Experience Cloud tools (Target, Audience Manager, RT-CDP, APIs, AEM)
Preferred skills
Adobe WebSdk tagging, Consent Management Platform (Onetrust) integration, A/B testing with Adobe Target, Agile Project Management
Technologies
Adobe Analytics, Adobe Launch, Adobe Target, Adobe Audience Manager, Adobe RT-CDP, Adobe APIs, Adobe AEM, Onetrust, JavaScript, XML, HTML, CSS
Responsibilities
Support implementation and maintenance of digital analytics tools for new and existing web properties; Collaborate with business analysts to define implementation requirements and maintain documentation; Develop, customize, and fix events and tags in complex environments; Implement analytics tracking codes and assist in quality assurance; Conduct A/B tests and targeting to improve user web experience; Establish standard methodologies for digital analytics enablement and event-driven data layer standardization.
Seniority
Senior, hands-on IC
