Manager - DM Campaign Management
Core
Manage end-to-end Digital Direct Marketing campaigns for Accident & Health and other Consumer products to drive revenue and profitability.
Role type
Manager, Digital Direct Marketing Campaign Management
Builds
Cross-marketing campaigns and revenue streams for consumer insurance portfolios
Domain
Insurance / Digital Marketing
Deliverable
product features
Required skills
Campaign management, Account management, Data analysis, P&L management, Stakeholder collaboration, Strategic planning
Preferred skills
Insurance industry experience, Financial services experience, Consumer goods experience
Technologies
Tele marketing tools, Campaign management platforms
Responsibilities
Partner with business partners to enhance acquisition and cross-sell opportunities; Develop and implement new marketing campaigns; Analyze campaign results and adjust strategies to meet KPIs; Manage campaign profitability and spend efficiency; Oversee operational aspects including reporting, agreements, and scripts.
