Senior Marketing Strategist
Core
Leading the creation and execution of strategic marketing plans for divisional business priorities and operational goals within WVU Medicine.
Role type
Senior Marketing Strategist
Builds
Marketing activities, campaigns, and content for designated service lines or business units
Domain
Healthcare marketing
Deliverable
product features
Required skills
Strategic marketing planning, team leadership, budget management, multi-channel campaign execution, social media strategy, content creation and repurposing, SEO/SEM, marketing automation, analytics and reporting, event management, industry media relations, Adobe Creative Suite, Microsoft Office, CRM, CMS, HTML/CSS/JavaScript basics, print production management
Preferred skills
Healthcare marketing experience, Master's degree in marketing/communications/PR
Technologies
Adobe Creative Suite, Microsoft Office, Google Analytics, HTML, CSS, JavaScript, CMS, CRM
Responsibilities
Develop and manage marketing campaigns across multiple channels; Write, copy edit, and repurpose content marketing deliverables; Develop and manage content/editorial calendars; Implement marketing automation and digital marketing campaigns; Measure and report campaign performance against ROI and KPIs; Plan and execute SEO/SEM and display advertising campaigns; Develop content/campaigns for social channels; Establish and maintain relationships with industry media contacts and influencers; Recommend marketing strategy adjustments; Support industry conferences, trade shows, and events
Seniority
Senior, hands-on IC
