Senior Manager, North Asia & SEAO Consumer Insights Lead
Core
Build and deliver consumer and cultural understanding across Tapestry's North Asia and SEAO markets for Coach and Kate Spade, translating research standards into actionable recommendations for the 5Ps.
Role type
Senior Manager, Consumer Insights Lead
Builds
Qualitative and quantitative research programs, consumer fact bases, and strategic insights for brand and functional leadership
Domain
Luxury retail (Coach, Kate Spade) / Consumer Insights / North Asia & SEAO
Deliverable
dashboards & analysis
Required skills
Consumer insights strategy, qualitative and quantitative research design, market segmentation, vendor management, cross-functional partnership, cultural intelligence, data analysis, stakeholder management, strategic planning
Preferred skills
Social listening, digital analytics, emerging market expertise
Technologies
Social listening tools, digital analytics platforms, research management software
Responsibilities
Manage full suite of qualitative and quantitative research initiatives across North Asia and SEAO; Build and maintain a robust consumer fact base spanning Gen Z and POME behaviors; Apply technical skills in study design, fieldwork management, and reporting; Surface emerging consumer and cultural trends; Partner with brand and functional teams to activate insights in market-level planning; Contribute to APAC functional excellence and global cross-market initiatives
Seniority
Senior Manager, hands-on IC with team-building potential
