Content Strategist Sr
Core
Develop and lead content strategy for a nonprofit health organization serving older adults, managing multi-channel content to drive member engagement and organizational goals.
Role type
Senior Content Strategist
Builds
Online and offline content presence, multi-channel campaigns, and member engagement initiatives
Domain
Healthcare / Nonprofit / Senior Care
Deliverable
product features
Required skills
Content strategy, multi-channel content management, cross-functional collaboration, audience segmentation, content calendar management, regulatory compliance, CMS proficiency, SEO/digital optimization
Preferred skills
Advanced degree in Content Strategy/Digital Marketing, Content Strategy certification, healthcare/insurance industry experience, knowledge of CMS/DHCS guidelines
Technologies
CMS, project management tools, content analytics platforms
Responsibilities
Shape and execute content strategy aligned with organizational goals; adapt content for print, video, social media, and digital channels; create audience-centric content for members, brokers, and providers; optimize content for discoverability; facilitate collaboration between Marketing, Creative, and other departments; oversee integrated content calendar; ensure quality, accessibility, and regulatory compliance; support strategic campaigns and initiatives.
Seniority
Senior, hands-on IC