Job
Core
Own and grow the organic social presence of a wellness app brand, driving brand engagement and business growth through content strategy, production, and community management.
Role type
Strategic Social Media Manager
Builds
Organic social content and community engagement for consumer wellness apps
Domain
Wellness technology / Consumer apps
Deliverable
product features
Required skills
Organic social strategy, multi-platform content creation (video, static, stories), community management, data-driven performance optimization, creative direction, project management, copywriting
Preferred skills
Mobile app experience, subscription models, influencer collaboration, AI tools for content workflows
Technologies
Instagram, TikTok, Facebook, Pinterest, social analytics tools
Responsibilities
Develop and execute organic social strategy across platforms, create content ideas and briefs, manage content production with external partners, grow and engage the community, track performance and optimize results, collaborate with cross-functional teams
Seniority
Mid-level, hands-on IC