Membership Product Management Manager
Core
Lead product strategy and execution for the AAA membership experience, focusing on engagement, retention, and the end-to-end member journey from onboarding to renewal.
Role type
Manager of Engagement (Product Management)
Builds
Membership engagement platforms, loyalty programs, and digital touchpoints for 18 million members.
Domain
Automotive services / Membership management
Deliverable
product features
Required skills
Product strategy, roadmap planning, data analysis, cross-functional partnership, team management, AI fluency, stakeholder influence
Preferred skills
Experience with subscription businesses, loyalty program design, cohort analysis, prototyping tools
Technologies
Modern AI tools, analytics platforms, prototyping tools
Responsibilities
Define and evolve product vision and roadmap for member engagement; Analyze member behavior and market trends to identify opportunities; Own the end-to-end management of the first-year member journey; Oversee the development of the AAA loyalty program; Partner with Marketing, Digital Product, Engineering, Analytics, Finance, Legal, and Operations teams; Define and monitor key performance indicators including engagement and retention; Collaborate with Analytics and Data Science teams to interpret cohort analyses and behavioral trends; Track outcomes with dashboards; Hire, coach, manage and motivate staff.
Seniority
Manager, hands-on leadership
