Product Marketing(Embedded/林口園區)
Core
Develop and execute integrated marketing programs, content, and campaigns to strengthen product awareness and generate business opportunities for Industrial Peripherals & Modules.
Role type
Product Marketing Manager (B2B Technology)
Builds
Product launch campaigns, sales enablement materials, digital and physical marketing events
Domain
Industrial Peripherals & Modules (B2B Technology)
Deliverable
product features
Required skills
Integrated marketing strategy, content creation, campaign planning, cross-functional collaboration, data-driven optimization, generative AI tools, digital marketing platforms
Preferred skills
Experience in B2B or technology industry, knowledge of emerging technologies
Technologies
Generative AI tools, digital marketing platforms
Responsibilities
Develop product and solution marketing content (web pages, brochures, videos), plan and execute new product launches and global campaigns, collaborate with regional sales to drive lead generation, monitor campaign performance and optimize based on data
Seniority
Mid-level, hands-on IC