Marketing Manager - Germline
Core
Drive market adoption and commercial execution for hereditary cancer testing (HCT) and expanded germline genetics portfolio by translating complex genomic science into compelling clinical narratives and GTM campaigns.
Role type
Senior downstream product marketing manager (genomics/healthcare)
Builds
HCP sell sheets, pitch decks, white papers, patient education guides, digital portal assets, and sales enablement materials for hereditary cancer testing and germline genetics.
Domain
Healthcare / Clinical Diagnostics / Genomics
Deliverable
product features
Required skills
Downstream GTM execution, Cross-functional project management, Scientific storytelling, Digital marketing automation, Regulatory compliance management, KOL engagement, Event management, CRM utilization
Preferred skills
Experience with NGS workflows, VUS resolution, Cascade testing programs
Technologies
CRM systems, Digital automation tools, AI-driven workflow tools
Responsibilities
Execute multi-channel GTM tactical plans to increase clinical adoption; Create HCP and patient-facing collateral; Partner with digital teams to optimize clinician portals and patient experience; Equip commercial teams with sales aids and training; Gather field insights to refine messaging; Oversee conference booth strategy and sponsored symposia; Support KOL engagement and educational webinars.
Seniority
Mid-Senior, hands-on IC