Director Medicaid Plan Marketing
Core
Planning and directing marketing strategies for a single functional area within a Medicaid health plan, focusing on member engagement, retention, and community relations.
Role type
Director, Medicaid Plan Marketing
Builds
Member engagement initiatives, community relations strategies, and value-added benefits for Medicaid members.
Domain
Healthcare / Medicaid / Managed Care
Deliverable
product features
Required skills
Strategic planning, team leadership, budget development, partnership development, market research, performance auditing, staff training
Preferred skills
Experience with Texas Medicaid populations (STAR, CHIP, D-SNP), Managed Care Health Plan experience, Project management certification
Technologies
Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Responsibilities
Coordinate Medicaid growth and engagement initiatives, develop community relations strategy, drive member retention programs, lead key partnership development, audit vendor relationships, develop department operating budgets, hire and evaluate direct reports
Seniority
Director, strategic leadership with hands-on management
