CRM and Email Operations Specialist
Core
Technical and operational execution of CRM communications, including building, integrating, testing, and deploying email campaigns and customer journeys for Sports Experts, Atmosphere, and Trio Hockey banners.
Role type
CRM and Email Operations Specialist
Builds
Email campaigns, customer journeys, and automations in Adobe Journey Optimizer
Domain
Retail / Digital Marketing
Required skills
HTML and responsive email development, CSS for email, Adobe Journey Optimizer, CRM/marketing automation platforms, segmentation, personalization, QA testing, deployment, data collection forms
Preferred skills
Retail experience, omnichannel environment experience, high-volume communications experience
Technologies
Adobe Journey Optimizer
Responsibilities
Integrate and deploy daily email campaigns and CRM communications; Develop and maintain responsive HTML emails, templates, and reusable components; Adapt mock-ups and content into functional emails aligned with brand standards; Configure audiences, segments, personalization rules, and deployment settings; Participate in technical configuration, testing, and implementation of customer journeys and automated campaigns; Perform QA, link testing, and resolve technical issues; Create and maintain data collection forms; Support campaign performance tracking and optimization; Collaborate with internal and corporate CRM teams to align practices and ensure compliance.
Seniority
Mid-level, hands-on IC
