Senior Manager, Commercial Experience and Activation
Core
Lead account management, partner activation strategy, and sales support for NASCAR's Midwest Division track properties.
Role type
Senior Manager, Commercial Experience and Activation
Builds
Event-weekend activation strategies, partnership deliverables, and revenue-generating opportunities.
Domain
Motorsports / Sports Entertainment
Deliverable
product features
Required skills
Account management, partnership marketing, event activation strategy, contract administration, stakeholder relationship building, project management, data reporting, hospitality management.
Preferred skills
Sports management background, agency experience, strategic thinking, creativity, process improvement.
Technologies
Event Business Management Software (EBMS), Microsoft Office, database-management systems.
Responsibilities
Serve as primary account lead for key partners; manage partner portfolio before, during, and after events; develop and execute event-weekend activation strategies; oversee fulfillment of partnership assets (signage, tickets, hospitality, digital content); administer EBMS for sales and fulfillment; assist with new business agreements and renewals; liaise with Accounting and Finance; manage records and inventory for assets; create hospitality collateral; support Regional Sales with presentations and financial updates; develop event schedules; build regional business relationships.
Seniority
Senior, hands-on IC with team leadership