GLOBAL GEO LEAD
Core
Lead global Generative Engine Optimization (GEO) and organic search strategy for an international fashion retailer across AI search platforms.
Role type
Senior Global GEO Lead (IC)
Builds
Global visibility and search presence for MANGO across AI engines and web platforms.
Domain
Fashion Retail / AI Search & Generative AI
Required skills
Generative Engine Optimization (GEO), Technical SEO, AI-powered search strategy, LLM understanding, SEO tooling, Cross-functional leadership, International eCommerce experience
Preferred skills
Mentoring specialists, Multi-market retail experience
Technologies
Google Search Console, Screaming Frog, Semrush, Ahrefs, Log-file analysis, AI-visibility monitoring tools
Responsibilities
Define and lead global GEO strategy across all markets; Own technical SEO requirements for AI systems; Monitor visibility in AI-generated answers and recommendations; Partner with Content/Product teams to optimize product information for AI; Establish GEO standards and measurement frameworks; Manage GEO tooling and vendor relationships.
Seniority
Senior, hands-on IC with management responsibilities
