Director, Guest Services
Core
Lead guest-facing operations, workforce management, and service strategy for a major motorsports venue serving hundreds of thousands of fans annually.
Role type
Senior leadership director of guest services and operations
Builds
Safe, seamless, and welcoming fan experiences across race weekends, special events, and daily operations
Domain
Motorsports / Live Events / Hospitality
Deliverable
product features
Required skills
Large team leadership, event operations management, budgeting, workforce planning, stakeholder collaboration, volunteer program management, continuous improvement
Preferred skills
ABI MasterMind proficiency, sport management background
Responsibilities
Lead admissions, guest information, campgrounds, infield access, hospitality, tours, and event support; Recruit and develop event-based workforce including seasonal staff and volunteers; Manage staffing, scheduling, labor planning, and payroll; Partner with Security, Ticketing, Operations, and Marketing to ensure seamless guest experience; Drive continuous improvement in guest satisfaction and operational efficiency; Represent the venue in the local community and support NASCAR initiatives.
Seniority
Director, strategic leadership with hands-on operational oversight
