Manager, Interactive Applications
Core
Shapes and optimizes NASCAR's fan-facing digital experiences across the Tracks App and track websites to drive ticket purchases and on-site engagement.
Role type
Manager, Interactive Applications (Digital Product Management)
Builds
NASCAR Tracks App, track websites, and fan engagement tools
Domain
Sports, Live Events, Ticketing
Deliverable
product features
Required skills
Digital product management, Conversion rate optimization (CRO), Funnel analysis, A/B testing, Stakeholder management, Data-driven decision making, Project prioritization
Preferred skills
Sports/entertainment industry experience, Ticketing operations knowledge
Technologies
Microsoft Office Suite, Adobe Creative Cloud, WordPress, Adobe Target, Adobe Analytics, Adobe Journey Optimizer, Jira, Confluence, HTML/CSS
Responsibilities
Manage maintenance and optimization of digital properties, Lead CRO strategy to improve fan journeys, Analyze fan behavior and performance metrics, Partner with Marketing and Product teams, Monitor KPIs for engagement and revenue, Manage relationships with external digital vendors, Optimize handoff to Ticketmaster purchase flow
Seniority
Manager, hands-on leadership