Chargé de l'Expérience Utilisateur en alternance
Core
Managing, administering, and evolving digital tools for fleet management clients (park managers, drivers) to improve user experience and adoption.
Role type
Junior UX/Product Marketing Manager (Apprentice)
Builds
Digital fleet management tools and multi-mobility solutions
Domain
Sustainable mobility / Fleet management / Digital transformation
Deliverable
product features
Required skills
User journey mapping, digital marketing campaign management, data analysis, CRM management, UX sensitivity, project roadmap participation, user onboarding monitoring, KPI tracking, friction point identification, content creation for tool adoption
Preferred skills
Experience in digital marketing, strong design sense, innovation mindset
Technologies
CRM, digital analysis tools, video tutorial platforms
Responsibilities
Define user journeys and features based on client needs, identify improvements from user feedback and market trends, propose tool optimization actions, participate in digital development roadmap and testing phases, create marketing supports (guides, newsletters, videos), monitor user onboarding and engagement, analyze user paths to identify friction points
Seniority
Junior, hands-on IC
