BRAND MANAGER
Core
Leading the launch and expansion of a new business line for a global fashion brand, defining brand strategy and go-to-market execution.
Role type
Brand Manager (New Business Line Launch)
Builds
New business line launch, brand positioning, and integrated go-to-market campaigns for a fashion retailer.
Domain
Fashion Retail / Brand Strategy
Deliverable
product features
Required skills
Brand management, product marketing, go-to-market strategy, business planning, market analysis, stakeholder management, project management, external partner management, strategic thinking, cross-functional leadership
Preferred skills
Experience launching new brands/products/categories, ambiguity navigation, proactive opportunity identification, result ownership, entrepreneurial mindset, resilience, competitive drive
Technologies
PR, social media, retail, visual merchandising, influencer marketing
Responsibilities
Develop business plans and growth strategies for a new business line; define brand positioning, messaging, and value proposition; lead integrated go-to-market execution across PR, social, retail, and events; monitor performance and optimize market impact; align internal stakeholders and external agencies.
Seniority
Mid-Senior, hands-on IC