Player Journey Marketer
Core
Design and execute player acquisition and conversion strategies, including opening offers, ad-hoc promotions, and communication campaigns across SMS and email channels to drive player lifecycle growth.
Role type
Player Journey Marketer (Acquisition & Conversion)
Builds
Player acquisition funnels, conversion tracks, and promotional campaigns for online gaming platforms.
Domain
Online Gaming / Sports Betting / Casino
Deliverable
product features
Required skills
Campaign execution, competitor analysis, CRM management, data analysis, cross-functional collaboration, project management, creative problem-solving.
Preferred skills
Sports betting market knowledge, player behavior understanding, gambling regulations compliance, retention strategy experience, multi-market experience.
Technologies
CRM platforms, SMS/Email communication tools, Confluence.
Responsibilities
Develop and implement opening offer strategies; coordinate ad-hoc promotions for unconverted players; execute communication campaigns across channels; analyze campaign results and optimize processes; maintain promotional calendars and competitor analysis; collaborate with retention teams for brand consistency.
Seniority
Individual Contributor, mid-level
