Player Journey Marketer
Core
Design and execute player acquisition and conversion strategies, including opening offers, ad-hoc promotions, and communication campaigns across SMS and email channels to drive player lifecycle growth.
Role type
Senior IC player journey marketer (acquisition & conversion)
Builds
Player acquisition funnels, conversion tracks, and promotional campaigns for online gaming platforms
Domain
Online gaming / Sports betting / Casino
Deliverable
product features
Required skills
Acquisition strategy, Conversion optimization, Multi-channel campaign execution (SMS/Email), Competitor analysis, CRM management, Data analysis, Regulatory compliance knowledge, Cross-functional collaboration
Preferred skills
Sports betting market knowledge, Player behavior analysis, Retention strategy experience, Multi-market experience, CRM platform expertise
