Conversion Marketer
Core
Drive player acquisition and conversion strategies for online gaming platforms through targeted communication, promotions, and offer management.
Role type
Conversion Marketer (Online Gaming)
Builds
Welcome offers, ad-hoc promotions, and communication campaigns for sports betting and casino games.
Domain
Online Gaming / Sports Betting / Casino
Deliverable
product features
Required skills
Acquisition strategy, competitor analysis, multi-channel communication (SMS/Email), promotion execution, result analysis, data-driven thinking, creative problem-solving.
Preferred skills
Sports betting market knowledge, online gaming industry experience, gambling regulations compliance, CRM platform experience, multi-market experience.
Responsibilities
Develop and implement opening offer strategies; conduct in-country competitor analysis; coordinate ad-hoc promotions with creative teams; execute communication campaigns across SMS and email; analyze campaign outcomes and implement learnings; communicate new casino game launches to unconverted users.
Seniority
Mid-level, hands-on IC