Conversion Marketer
Core
Drive player acquisition and conversion strategies for online gaming platforms through opening offers, ad-hoc promotions, and communication execution across SMS/Email.
Role type
Senior Conversion Marketer (Online Gaming)
Builds
Player acquisition funnels, welcome offers, and promotional campaigns for sports betting and casino platforms.
Domain
Online Gaming / Sports Betting / Casino
Deliverable
product features
Required skills
Acquisition strategy, competitor analysis, multi-channel communication (SMS/Email), CRM management, result analysis, project management, data-driven thinking, creative problem-solving.
Preferred skills
Sports betting market knowledge, online gaming industry experience, gambling regulations compliance, customer retention strategy, multi-market experience.
Responsibilities
Develop and implement opening offer strategies; coordinate ad-hoc promotions for unconverted players; execute communication campaigns across SMS and Email; analyze campaign results and optimize processes; maintain promotional calendars and competitor analysis; collaborate with retention teams to enhance conversion tracks.
Seniority
Mid-Senior, hands-on IC
