Retention Marketer
Core
Map the retained customer journey and execute retention marketing activities to maintain, develop, and increase retention, activity rates, and revenue for converted and active casino bettors in the South African market.
Role type
Retention Marketing Specialist (iGaming)
Builds
Localized, relevant customer retention campaigns and promotions for the online casino vertical
Domain
Online gaming / iGaming / Sports betting
Deliverable
product features
Required skills
Strategic and analytic mindset, project management, segmentation knowledge, commercial acumen, data analysis for strategic planning
Preferred skills
Knowledge of sports betting markets and odds calculation, understanding of player behavior, familiarity with gambling regulations and compliance
Technologies
None explicitly stated
Responsibilities
Devise and execute dynamic opening offers with segmentation; Manage the retention Lifecycle calendar; Develop and implement customer promotions; Analyze market and competitors; Conduct result analysis and reporting; Execute customer personalization strategy
Seniority
Mid-level (3+ years experience)