Retention Marketer
Core
Map the retained customer's journey and execute retention marketing activities to maintain, develop, and increase retention, activity rates, and revenue for converted and active casino bettors in the South African market.
Role type
Senior IC retention marketer (iGaming)
Builds
Localized, relevant customer retention campaigns and promotions
Domain
Online sports betting and casino industry
Deliverable
product features
Required skills
Strategic and analytic mindset, project management, segmentation knowledge, commercial acumen, market analysis, customer personalization strategy
Preferred skills
In-depth knowledge of sports betting markets and odds calculation, experience with gambling regulations and compliance, player behavior analysis
Technologies
None explicitly stated
Responsibilities
Devise and execute dynamic opening offers and retention lifecycle campaigns; analyze market and competitors to ensure campaign competitiveness; conduct result analysis and reporting on outcomes and processes; maintain integrity of the player experience; support web marketing responsibilities