Sr. Product Marketing Manager
Core
Own go-to-market strategy, shaping differentiated messaging, and turning complex AI automation technology into compelling stories for IT practitioners and executives.
Role type
Senior Product Marketing Manager (B2B SaaS)
Builds
AI-native Agentic Process Automation (APA) platform and Agentic AI solutions for IT (ITSM, AIOps, Service Desk)
Domain
Enterprise Software / AI / Process Automation
Deliverable
product features
Required skills
Go-to-market strategy, positioning and messaging, cross-functional partnership, content development, sales enablement, product launches, demand generation, pipeline analysis
Preferred skills
IT Service Desk, ITSM, and AIOps market knowledge
Technologies
Agentic Process Automation, AI, RPA, Process Reasoning Engine
Responsibilities
Shape go-to-market strategy for AI-native APA platform; Define clear, differentiated positioning and messaging; Translate technical capabilities into cohesive narratives; Analyze market, customer, and competitor signals; Partner cross-functionally to bring launches and campaigns to life; Develop high-impact content including sales narratives and battlecards; Enable sales teams with tools and proof points; Lead high-impact product launches; Partner with Demand Generation for conversion-driving campaigns; Review campaign and pipeline performance to optimize GTM strategies
Seniority
Senior, hands-on IC