Sr. Product Marketing Manager
Core
Own go-to-market strategy, shape differentiated messaging, and translate complex AI automation technology into compelling stories for IT practitioners and executives.
Role type
Senior Product Marketing Manager (B2B SaaS)
Builds
AI-native Agentic Process Automation (APA) platform and Agentic AI solutions for IT (ITSM, AIOps, Service Desk)
Domain
Enterprise Software / AI / Process Automation
Deliverable
product features
Required skills
Go-to-market strategy, positioning and messaging, cross-functional partnership, content development, sales enablement, product launches, demand generation, competitive analysis
Preferred skills
IT Service Desk, ITSM, and AIOps market knowledge
Technologies
Agentic Process Automation, AI, RPA, Process Reasoning Engine
Responsibilities
Define positioning and messaging, translate technical capabilities into narratives, analyze market and competitor signals, partner with Product/Sales/Marketing on launches, develop sales assets and battlecards, lead product launches, build demand generation campaigns, review pipeline performance
Seniority
Senior, hands-on IC