Manager - Social Media
Core
Oversee the full social media function for international teams, building brand presence, managing paid/organic campaigns, and leading influencer programs in the online gaming sector.
Role type
Manager, Social Media
Builds
Organic and paid social media presence, influencer marketing programs, and community engagement for iGaming brands.
Domain
Online Gaming / iGaming / Digital Marketing
Deliverable
product features
Required skills
Social media strategy development, team building and leadership, paid social advertising management, influencer marketing program management, content calendar management, KPI and analytics framework establishment, budget management, cross-functional collaboration, regulatory compliance knowledge.
Preferred skills
Multi-country/region social media management, influencer marketing expertise, social media analytics and performance reporting.
Technologies
Major social media platforms, advertising tools, analytics frameworks.
Responsibilities
Develop and implement comprehensive social media strategy; Build, lead, and mentor a high-performing social media team; Oversee execution of paid social advertising campaigns; Establish channel-specific strategies for major social media platforms; Develop guidelines for creating engaging, brand-consistent content; Implement and manage a content calendar aligned with marketing campaigns; Establish KPIs, analytics frameworks, and reporting processes; Develop and manage an influencer marketing program; Ensure compliance with gambling regulations and platform policies; Manage social media budgets.
Seniority
Manager, hands-on leadership