Social Media Manager
Core
Own end-to-end social media strategy, content, community, and performance for Betway/Jackpot City Zambia across Facebook, X, Instagram, TikTok, and YouTube.
Role type
Senior Social Media Manager
Builds
Brand presence and engagement for a leading sports betting and gaming brand in Zambia
Domain
iGaming / Sports Betting
Deliverable
product features
Required skills
Social media strategy, content calendar management, agency/partner management, sponsorship activation, crisis management, UGC identification, platform-native content creation (video, graphics, live coverage), responsible gambling compliance
Preferred skills
Experience in sports, media, entertainment, or betting/gaming; sponsorship rights-holder content experience
Technologies
Facebook, X (Twitter), Instagram, TikTok, YouTube, graphic design tools
Responsibilities
Lead development of social media strategy; manage always-on content calendar; define platform-specific approaches; oversee content creation and quality control; manage community engagement and sentiment; execute real-time event-day social coverage; support influencer management
Seniority
Senior, hands-on IC
