CDP AND AUDIENCE MANAGER
Core
Leading the evolution and business impact of Adobe Real-Time Customer Data Platform (RT-CDP) and audience strategy for a global fashion retailer.
Role type
Senior CDP and Audience Manager
Builds
Customer data platform capabilities and segmented audience activation across marketing channels
Domain
Fashion retail / Customer Data Platform
Deliverable
production ML models | product features | dashboards & analysis
Required skills
CDP strategy and roadmap definition, audience segmentation and activation, cross-functional collaboration with marketing and data teams, customer data privacy compliance, analytical mindset with focus on CLV and conversion metrics, Adobe Experience Platform proficiency
Preferred skills
Experience in CRM, Customer Intelligence, or Growth roles, strong influence across business and technical teams
Technologies
Adobe Real-Time CDP, Adobe Experience Platform
Responsibilities
Define CDP vision and roadmap aligned with business strategy, design and govern audience segmentation strategy, collaborate with marketing and data teams to prioritize use cases, ensure data source and identity model integrity, analyze audience performance and campaign results, ensure compliance with data privacy policies
Seniority
Senior, hands-on IC with strategic leadership