Head of Influencer & Streamer Partnerships
Core
Define and own end-to-end influencer and streamer strategy across all operating companies, driving profitable growth and customer acquisition through creator partnerships.
Role type
Senior Head of Influencer & Streamer Partnerships (Strategy & Commercial Leadership)
Builds
Scalable influencer ecosystem, commercial frameworks, and performance dashboards for iGaming brands
Domain
Online gaming / iGaming / Sports betting
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Commercial strategy, P&L ownership, contract negotiation, performance analytics, team leadership, regulatory compliance, stakeholder management, market benchmarking, risk management, cross-functional collaboration
Preferred skills
Sports betting market knowledge, iGaming industry experience, gambling regulations expertise, customer retention strategy, influencer network, Kick/Stake partnership experience, affiliate marketing, global program scaling
Technologies
Twitch, Kick, YouTube, TikTok
Responsibilities
Define end-to-end influencer strategy, set commercial objectives and KPIs, own P&L for creator channel, evaluate creator performance across platforms, build reporting dashboards, line-manage team, enforce compliance guardrails, benchmark against competitors, manage stakeholder reporting
Seniority
Senior, hands-on IC with strategic scope
