Search and Content Analyst
Core
Optimizes digital content visibility and user relevance across ASU Online and other products through search strategy, keyword research, and SEO audits.
Role type
Search and Content Analyst (SEO & Digital Content)
Builds
SEO-informed content briefs, performance dashboards, and recurring reports for internal stakeholders
Domain
Higher Education / Digital Content & Search Strategy
Deliverable
product features
Required skills
Keyword research, On-page SEO auditing, SEO data analysis, Content strategy, Dashboard creation, Competitor benchmarking
Preferred skills
Large language model (LLM) usage for search analysis, Google Search Console, Google Analytics, Semrush, Looker Studio
Technologies
Google Search Console, Google Analytics, Semrush, Looker Studio
Responsibilities
Interpret search data using tools and LLMs to deliver actionable recommendations; Conduct keyword research for academic programs and marketing campaigns; Audit webpages for on-page SEO improvements; Prepare SEO-informed content briefs; Monitor rankings, query trends, and performance patterns; Review competitor search performance; Build and maintain dashboards and recurring reports; Track and evaluate the impact of optimizations.
Seniority
Mid-level IC