Audience Development Specialist (SEO), The California Post
Core
Drive multi-platform discoverability for journalism across search, video, social, and AI-driven platforms to reach the widest possible audience.
Role type
Audience Development Specialist (SEO)
Builds
Optimized visibility for tentpole events, franchises, brand initiatives, and key content verticals across Google, YouTube, and social media.
Domain
Digital Media / Newsroom
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
SEO strategy, multi-platform optimization, keyword research, platform analytics, structured data/schema.org, competitive analysis, content gap identification
Preferred skills
AI search engine optimization, social media optimization, experience in California-based newsroom
Technologies
Google Search Console, Google Analytics, SEMrush, Google Trends
Responsibilities
Optimize visibility for tentpole events across Google, YouTube, social, and AI-driven search; Pitch content strategies to strengthen multi-platform presence; Support optimization of homepage, landing pages, and article templates; Partner with editorial, product, development, video, data, and marketing teams; Conduct keyword and platform research to identify content gaps and trends; Monitor performance metrics and competitive benchmarks to adjust strategy; Conduct training sessions and audits for newsroom best practices
Seniority
Mid-level, hands-on IC