Sr. Manager, SEO and AEO
Core
Own and lead the end-to-end organic search program (SEO, GEO, AEO) to drive scalable customer acquisition and revenue growth for Skechers' DTC business.
Role type
Senior Manager, SEO and AEO
Builds
Organic search strategy, team capability, and AI-driven search surfaces for a global footwear and lifestyle brand.
Domain
E-commerce / Digital Marketing / AI Search
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Technical SEO, Content Strategy, Team Leadership, AEO/GEO Strategy, AI Tool Deployment, Stakeholder Influence, Data Analysis, Process Optimization, Agency Management
Preferred skills
None stated
Technologies
Google Search Console, Merchant Center, SEMrush, Botify, LLMs, AI Overviews
Responsibilities
Set multi-year organic roadmap and prioritize resources; Lead, coach, and develop an SEO team; Partner with cross-functional teams to embed search requirements; Own organic performance reporting and KPIs; Manage agencies and contractors; Lead local listings and AI-driven search strategy.
Seniority
Senior, hands-on IC with team management