Senior Vice President - Entertainment PRS, South Regionals
Core
Define and drive overall revenue growth and monetization strategy for the South region's linear television portfolio, including pricing, yield optimization, and new ad product development.
Role type
Senior Vice President, Product & Revenue Strategy (PRS)
Builds
Innovative advertising products, formats, and go-to-market strategies for South-led content and marquee properties.
Domain
Media, Broadcasting, Entertainment, Advertising
Required skills
Revenue strategy, pricing and yield optimization, inventory planning, market intelligence, stakeholder management, team leadership, financial accountability, go-to-market strategy, commercial benchmarking
Preferred skills
Masters in Business Management, 18+ years experience in media/broadcasting/entertainment/advertising, deep understanding of South Indian media ecosystem
Technologies
BARC data, industry reports, competitive intelligence tools
Responsibilities
Define annual revenue and yield strategy; own pricing decisions for linear portfolio; create and scale innovative ad products; lead go-to-market strategy for new properties; partner with Sales and Programming to align content with commercial priorities; build market intelligence and competitive benchmarks; lead and develop the PRS team; drive revenue performance and identify growth opportunities.
