Assistant Manager - Marketing, Sports
Core
Lead end-to-end marketing for the Pro Kabaddi League across digital, on-ground, ATL, BTL, PR, influencer, and fan engagement channels.
Role type
Assistant Manager, Sports Marketing
Builds
360° marketing campaigns, digital platform growth, PR strategies, fan engagement initiatives, and strategic partnerships for the Pro Kabaddi League.
Domain
Sports & Entertainment
Deliverable
product features
Required skills
Campaign execution, Digital marketing, PR strategy, Influencer management, Fan engagement, Media planning, Strategic partnerships, Data analysis, Project management, Microsoft Office proficiency
Preferred skills
Experience with creative or digital agencies, Sports industry background
Responsibilities
Lead 360° marketing campaigns to drive tune-ins and brand awareness; Drive growth across digital platforms including social media, website, and app; Manage PR strategy and media outreach; Collaborate with influencers and content creators; Conceptualize and execute fan engagement initiatives; Oversee media planning across ATL and digital; Build and manage strategic partnerships; Analyse TV and OTT data to derive actionable insights; Liaise with cross-functional teams and agency partners; Maintain campaign reports and track performance metrics.