Communications Specialist
Core
Create and execute marketing campaigns, content, and communications to promote an engineering school's programs, events, and brand to internal and external audiences.
Role type
Marketing and Communications Specialist
Builds
Marketing campaigns, digital content, newsletters, press releases, and social media strategies for an engineering school
Domain
Higher Education / Engineering
Deliverable
product features
Required skills
Strategic communications planning, content creation (writing, editing, graphic design), social media strategy, website management, stakeholder relationship management, project management
Preferred skills
Adobe Creative Cloud (Photoshop, InDesign), WordPress, Salesforce Marketing Cloud, podcast production, photography and video editing
Technologies
Adobe Creative Cloud, WordPress, Salesforce Marketing Cloud, Google Workspace, Microsoft Office
Responsibilities
Develop integrated social media strategies, write and edit feature-length articles, oversee website content strategy and maintenance, cultivate relationships with faculty, staff, students, and alumni, coordinate marketing events, provide strategic communications counsel to leadership
Seniority
Mid-level individual contributor