Associate Director of Enrollment and Recruitment
Core
Lead enrollment strategy and execution for ASU Local, a community-based higher education program, by translating data-driven strategies into site-level recruitment plans and coaching staff.
Role type
Associate Director of Enrollment and Recruitment (Higher Education)
Builds
Enrollment pipelines and recruitment campaigns for ASU Local across multiple community sites
Domain
Higher Education / Student Recruitment
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Higher education admissions and enrollment management expertise, data analysis of enrollment funnels and conversion metrics, strategic planning for multi-site recruitment, staff training and coaching, cross-functional partnership with marketing teams, budget management for recruitment activities
Preferred skills
Master's degree in Education or related field, experience with Salesforce or similar CRM systems, track record of exceeding enrollment benchmarks, experience designing learning or engagement experiences
Technologies
Salesforce, student case management systems, enrollment technology tools
Responsibilities
Develop and maintain a data-informed enrollment strategy; translate national strategy into site-level execution; design and deliver training series for staff on recruitment strategies; analyze enrollment funnel data to identify gaps and opportunities; manage recruitment budgets and site-level marketing fund allocation; partner with Creative Communications to align campaigns with enrollment targets
Seniority
Senior, hands-on IC with leadership responsibilities