Manager - Sports Subscriptions & Monetization Strategy, Sports
Core
Develop and drive initiatives across subscription growth, fan engagement, and new monetization opportunities to shape strategy for growing sports revenues.
Role type
Manager, Sports Subscriptions & Monetization Strategy
Builds
Subscription strategies for JioHotstar and Star Sports; fan engagement experiences; new revenue business cases
Domain
Digital media, sports, consumer tech
Required skills
subscription strategy, fan engagement strategy, monetization strategy, pricing and packaging strategy, market analysis, business case development, cross-functional collaboration, stakeholder influence
Preferred skills
experience in digital media, consumer tech, gaming, fantasy sports, telecom, e-commerce, or consulting, commercial acumen, data-driven strategy, passion for sports
Technologies
JioHotstar, Star Sports
Responsibilities
Partner with Product and Partnerships teams to maximize Sports subscription revenues on JioHotstar; Analyze viewership trends, fan behavior, platform data, and competitive landscape to shape innovative strategies for pricing, packaging, and subscriber acquisition; Partner with Distribution, Content, and Marketing teams to shape distribution strategy for Star Sports; Evaluate channel packaging, pricing, market dynamics, and consumer trends to identify and implement opportunities that maximize distribution revenue from the linear ecosystem; Work with the Product team to develop interactive experiences such as play-along games and other fan engagement propositions; Identify opportunities to convert fan engagement into meaningful revenue through platform partnerships and other monetization initiatives; Analyze fan behavior across the viewing journey to identify opportunities to increase engagement on JioHotstar; Translate audience insights and emerging trends into actionable product and business opportunities that create long term strategic opportunities; Identify, evaluate and build business cases for new revenue opportunities beyond traditional subscriptions
