Senior Executive, Digital Marketing
Core
Own and govern Tractors Malaysia's digital platforms, including corporate website, social media, WABA, EDM, and analytics tools, ensuring consistent execution and branding.
Role type
Senior Executive, Digital Marketing (Governance & Strategy)
Builds
Corporate website, social media channels, digital campaigns, paid advertisements, WABA/EDM campaigns, analytics reports
Domain
Automotive (Tractors) / Digital Marketing
Deliverable
product features | dashboards & analysis
Required skills
Digital platform governance, website management, social media strategy, digital campaign planning, paid advertisement oversight, WABA/EDM management, analytics reporting, stakeholder coordination
Preferred skills
Cross-functional collaboration, performance optimization, brand guideline enforcement
Technologies
Corporate website platforms, Social media platforms (TikTok, Instagram, Facebook, YouTube, LinkedIn), WABA, EDM tools, Analytics tools
Responsibilities
Define digital standards and workflows, oversee website content and technical improvements, direct social media content planning and optimization, lead digital campaign coordination, review paid advertisement strategies, manage WABA and EDM campaigns, consolidate and analyze performance data, act as primary contact for digital stakeholders
Seniority
Senior, hands-on executive
