Associate Director - Programming Strategy and Insights (Quant & Qual), Gujarati Cluster
Core
Manage programming strategy and audience insights for the Gujarati entertainment cluster, blending quantitative TV data analysis with qualitative consumer research to drive content decisions.
Role type
Associate Director, Programming Strategy & Insights
Builds
Content strategy and programming schedules for Colors Gujarati and Colors Gujarati Cinema channels
Domain
Television broadcasting and regional entertainment
Deliverable
dashboards & analysis
Required skills
TV audience measurement data analysis, consumer behavior analysis, competitor benchmarking, campaign performance analysis, cross-functional collaboration, strategic decision-making
Preferred skills
Experience in OTT viewership integration, innovative research techniques, storytelling impact assessment
Technologies
Broadcast Audience Research Council India (BARC) data, TV ratings systems
Responsibilities
Analyze TV audience measurement data to track channel and program performance, deliver reports on ratings and genre trends, mine consumer attitudes and preferences, translate complex datasets into business insights, support programming teams with show launch insights, collaborate with ad sales for media planning narratives
Seniority
Senior, hands-on IC with strategic oversight
