HCP Marketing Manager
Core
Drive awareness, preference, and adoption of Dexcom's continuous glucose monitoring (CGM) innovations among healthcare professionals across Canada through omnichannel marketing strategies.
Role type
Senior HCP Marketing Manager
Builds
Integrated HCP engagement programs, sales enablement tools, and compliant digital content for prescribers.
Domain
Consumer health technology / Diabetes management
Deliverable
product features
Required skills
HCP marketing strategy, omnichannel campaign execution, paid media management, sales enablement, conference leadership, data-driven performance optimization, budget management, cross-functional partnership
Preferred skills
Graduate degree, experience with T2 IIT and T2 Basal segments, agency management, KOL engagement
Technologies
Social media platforms, email marketing tools, webinar software, paid media channels
Responsibilities
Develop and execute national HCP marketing strategies aligned with global brand direction; optimize conference strategies and educational content; equip field teams with sales enablement tools; ensure consistent, compliant, and evidence-based messaging; manage budgets and define KPIs for marketing performance; lead HCP conferences and professional education initiatives.
Seniority
Senior, hands-on IC with strategic oversight
