CHANNEL ACTIVATION MANAGER
Core
Maximize retail activation effectiveness across pharmacy, parapharmacy, and e-retail channels by defining activation plans, executing in-store excellence programs, managing POSM, and measuring ROI.
Role type
Channel Activation Manager
Builds
Retail activation strategies, in-store excellence programs (Perfect Store/RISE), and visibility campaigns for dermo-cosmetics brands.
Domain
Dermo-cosmetics / Retail Marketing
Deliverable
product features
Required skills
Channel activation strategy, in-store excellence program management, POSM strategy and management, ROI measurement and KPI definition, cross-functional coordination, stakeholder management, supplier management, project management.
Preferred skills
E-retail activation experience, digital shelf management, BI/NRM literacy.
Technologies
MS Office suite, BI tools, NRM systems.
Responsibilities
Build channel activation strategy and annual calendar; translate brand plans into retail-relevant programs; own Perfect Store/RISE standards and rollout; define POSM strategy and manage suppliers; define activation KPIs and measure ROI; coordinate with Marketing and Sales on execution and constraints.
Seniority
Mid-level (3-5+ years experience)