Brand Activation Manager
Core
Designing and implementing omnichannel marketing strategies to activate dermo-cosmetic brands, managing B2C activations, and coordinating B2B2C & B2B efforts to drive brand awareness, market share, and sales.
Role type
Brand Activation Manager
Builds
Omnichannel marketing campaigns, B2C activation resources, and B2B2C/B2B master kits for sales and medical teams
Domain
Dermo-cosmetics / Consumer Health
Deliverable
product features
Required skills
Omnichannel strategy design, B2C activation planning, B2B2C coordination, budget monitoring, sales forecasting, inventory management, competitive analysis, project leadership
Preferred skills
French language proficiency
Technologies
MS Office
Responsibilities
Define local brand strategies and plan omnichannel activations; Prepare and monitor sales and advertising budgets; Define B2C media strategies to increase visibility and sell-out; Develop offline B2C activation resources and B2B master kits; Monitor sales forecasts and optimize inventory management; Track competition, consumer insights, and market trends
Seniority
Mid-level, hands-on IC
