Marketing Manager/Brand Manager-Dermatology-Shanghai
Core
Own portfolio strategy to maximize franchise business earnings and revenues, define and drive country-specific therapeutic area and brand strategy, and manage product lifecycle.
Role type
Senior Marketing/Brand Manager (Dermatology)
Builds
Brand strategies, business plans, lifecycle management, and growth initiatives for dermatology franchises.
Domain
Healthcare / Dermatology / Pharmaceutical
Deliverable
product features
Required skills
Strategic and operational business/marketing planning, data analysis and interpretation, performance and program metrics, vendor management, cross-functional leadership, P&L management, budget planning and control, team coaching and development.
Preferred skills
MBA, Master degree in Medical or Medicine, proficiency in local language and English.
Technologies
None stated
Responsibilities
Lead development of brand strategies to optimize business including brand/business plan and LRF; Lead AD growth initiatives; Forecast brand performance and track progress towards target; Lead team in strategic brand budget planning and control; Allocate and manage in country portfolio budget and evaluate P&L; Develop subordinates through coaching and training programs.
Seniority
Senior, hands-on IC with people management responsibilities
