Consumer & Shopper Insights Manager DACH

Hamburg, Germany💼 Full-time🗓 2026-09-29

Core

Category expert for consumer and shopper understanding, translating insights into actionable recommendations to drive category growth and commercial performance.

Role type

Senior Consumer & Shopper Insights Manager

Builds

Actionable insights for category decision-making, business planning, and activation effectiveness

Domain

FMCG (Alcohol) / Consumer Insights

Deliverable

dashboards & analysis

Required skills

Qualitative and quantitative research methodologies, translating insight to activation, stakeholder management, business planning integration

Preferred skills

Cultural trend analysis, data source management, agency partnership

Technologies

N/A

Responsibilities

Deliver consumer and shopper insights agenda for the market, identify growth opportunities through trends, manage insights contribution to business planning processes, improve insights tools and capabilities, partner with Marketing and Commercial teams on business questions

Seniority

Senior, hands-on IC

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About Diageo

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.